The biggest pain point for the users of the mobile app world is that every app has to be downloaded on the device making it difficult to navigate between the apps unlike websites which is much easier. Mobile Deep App search is a simmering topic around mobile applications, however is likely to have major impact on ads, commerce and mobile apps. Mobile Deep Linking is the novel digital marketing battleground with the promise of enhanced mobile app discoverability for businesses. Mobile deep linking has become the hottest topic in mobile development over the last few years as several big platform companies and startups have launched products or services by improving and discovering novel deep links. Let’s look at what K. Guru Gowrappan had to say about Quixey’s revolutionary mobile deep app search technology at DeZyre’s InSync Session.
The Boom of Mobile Apps
“According to a Google Study -More Searches Now On Mobile than On Desktop.”- May 6th, 2015 ZDNet
The study found that mobile applications account for an average of 30 hours of usage per user per month – these hours are more than what users spend browsing on the web. The world is going mobile and is constantly moving. As a result, Google is encouraging businesses to invest in mobile applications.
The time spent by US consumers on mobile device has increased to an average of 2 hours 42 minutes per day from 2 hours 38 minutes as of March 2013. Mobile applications continue to dominate the mobile web with 86% (2 hours 19 minutes) commandment per day. These statistics clearly reveal the fact that mobile applications which were a fad few years ago are now ruling the mobile web with a single web browser swimming in an ocean of mobile apps.
Mobile is not the next big thing but it is already changing the way users interact with each other. There are several companies developing user friendly mobile applications to bring in novel innovations to the users on the go.A single mobile app exposes a business to billions of new users. The significant increase in usage of mobile apps for everything, has paved way for effective app store search.
The evolutionary path of technology has increased demand for developing applications which can fit on a screen.Companies are discovering novel ways to offer their services and products in a consumable, minimal form whilst other companies are focusing on promoting mobile exclusive products and services.
People are not easily frustrated with their Smartphone as they are with desktops.Smartphones are more personal to a user than desktops as we always carry them along with us wherever we go.Their expectations from mobile apps are low but this is not a long lasting phenomenon as users start expecting great mobile optimized app experiences as they get from companies like Amazon, eBay, Spotify, Facebook, Pandora and Walmart.
Mobile applications are the future of businesses, be it a startup venture or an old hand in the market. Mobile applications will definitely entice a new generation of users to your business. Whether a business offers a service online or authors a blog that generates revenue, having a mobile app helps the businesses stay connected with their prospective and existing clients.
The future of mobile app store search marketing is not just limited to optimizing the UI, creating responsive app designs, optimizing HTML pages but is more focussed on conversational search and knowledge graph.
Every mobile application has its own silo; the connection between the content and services seems to be lost. Content of a mobile app is locked within the app leading to a broken app discovery creating a walled garden of mobile app within itself. Data and links are not passed through mobile apps which can track the user’s intent, performance of the advertisements and other metrics that can add to the profitability of business.It is difficult to believe that 5 years down the lane when people do an app store search they are still browsing through a list of applications that will help them only with an image and description of the mobile app and not a link to solve the specific search problem.
Your favourite restaurants, for instance, might be stored in different mobile apps such as Yelp, or Foursquare. Similarly, travel plans possibly will be stored in different travel mobile apps or mobile apps like Orbitz or Expedia.Finding all the relevant information requires the user to remember which mobile they used, since it is not possible for the web search engine to cross the walls built around the mobile apps.This is where mobile deep app store search comes in that helps mobile app developers to link specific pages within the app.
Mobile deep linking helps mobile app developers to link specific pages within a mobile app. For instance, instead of linking to the Hotel Hilton mobile website or just popping up the front page of the Hotel Hilton mobile app, mobile app developers can directly link to a specific Hilton group of hotels inside the app in the nearby location. This is just a simple difference that can be accomplished with mobile deep app search but has a reflective and thoughtful impact on the users.Mobile deep app search is attracting lot of attention as it helps mobile app developers replicate the experience that happens on the web enriching the mobile app experience for users.
Mobile app developers can categorize the content inside the app in a smart way through deep links. Google and other mobile search startups like Quixey are now indexing mobile apps that crawl the web. The main motto of Quixey is to build search engine that can understand what mobile apps can do and combine them important mobile signals so that the app can provide personalized relevant results which can directly link to the appropriate place of action.
At DeZyre, we had the pleasure to invite K. Guru Gowrappan, the Chief Operating Officer at Quixey to speak on Quixey’s revolutionary mobile deep app search technology. Guru also served as Head of Business Operations and PMO in Media Products and Solutions at Yahoo in 2009.Prior to Quixey, Guru has worked as COO for Growth and Emerging Initiatives at Zynga in 2014 where he led the launch of various mobile games owing to 100% growth in profitability.
Guru is considered as the best thought leaders on India, China and US product and business executions. At Quixey, Guru manages the entire Product, Global Operations, and Marketing organizations and plays a key role in global and financial strategy and growth. Guru’s contributions to Quixey have played a vital role in growing the revenue, global products and the overall value of Quixey.
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Mobile Deep App Search Technology at Quixey
Quixey is transforming the way users search for mobile apps by surfacing the information that lives inside the mobile apps. Quixey’s mobile deep app search solution chips away all the walled gardens in the app ecosystem so that the functionality and content in each app can easily be indexed, crawled and searched. Quixey powers app searches for the biggest manufacturers, carriers, browsers and search engines.
Image Credit : slideshare
“We are proud to have continued support and validation from Alibaba and with addition of Softbank as an investor it only bolsters our execution and expansion in these markets. They bring breadth and depth in these markets, and we will look to actively partner and leverage their strengths to double down on new partnerships and execution.”- said Guru Gowrappan
DeZyre InSync Session Video on Mobile Deep App Search
Image Credit :slideshare
You can click on the link below to listen to a recording of the recent webinar on “Mobile Deep App Search” presented by K. Guru Gowrappan.
The webinar discusses about how Quixey attempts to solve the two important problems with mobile apps-
The foremost problem that is being solved by Quixey is to make running a device wide app store search more effective by unlocking the content and data locked in the walled-off silos i.e. mobile apps.Quixey has a search engine that can now peer inside the mobile apps to help users find what they need.
Secondly, Quixey attempts to solve the app discovery problem. The process of finding new mobile apps has always been a cumbrous process, though Google and Apple have polished the app stores incrementally to enhance user experience.
For example, if a user searches for his favourite Lady Gaga music track, Quixey will provide actionable insights from various mobile applications. If you are a Spotify user and Spotify's mobile app is installed on your smartphone, Quixey’s mobile app search platform will provide you with an option to stream the music track immediately on Spotify but will also provide you a relevant YouTube link, the lyrics of song on Genius and any other relevant information.
Another relevant example is- when a user searches for top Thai restaurants, Quixey will not just show up the listings for Thai restaurants but will also make use of other mobile apps to pop up other relevant information like ratings, table availability and an option to book a table at the desired Thai restaurant based on availability. Thus, Quixey powered app store searches will not merely provide users with relevant links but will provide real-time information so that users can make table reservations on the spot.
These examples clearly show that Quixey’s mobile deep app search has the capability to bring results directly from the content inside the mobile apps regardless of the fact that the apps are installed on smartphone or not. These kind of deeper searches by Quixey will make them a go-to service provider for smartphones in the competitive market. With Quixey making mobile apps as easy to search as on the web, it is all set to shake up the mobile app store search business.