Big things are in store for businesses using mobile apps as they offer free or low cost subscription with minimal risk. Businesses want to provide their users with an awesome user experience and the only way to do this is though mobile apps. Organizations are leveraging the power of mobile apps to make their operations convenient, efficient and profitable. Using mobile apps, businesses are augmenting their capabilities, exploring novel possibilities and transforming everything about the way a business operates.2015 will bring widespread consumer mobile adoption leading to on-the-go marketing strategies. To gear up for this increasingly mobile world, let’s understand how mobile apps are set to revolutionize business processes.
A Gartner report predicts that by end of 2017, the demand for enterprise mobile will exceed available development capacity by 5 to1. With Smartphone sales expected to reach 2.1 billion units by the end of 2019, the demand for enterprise mobile apps with high performance and usability is expected to rise exponentially.
A study by a marketing firm found that by end of 2019, mobile apps and web together will account for 72% of digital advertising expenditure.
There are approximately 1.5 million Android apps available for download in Google Play Store and close to 1.4 million iOS apps in Apple’s App store. The iOS app ecosystem alone has paved way for 627,000 job opportunities in US since 2008. “Mobile –The Next Big Thing” was the hype in 2014 but 2015 is the year of Mobile being THE BIG THING for both customers and businesses.
With 80% of consumers spending their time on mobile apps, 2015 will make a big showing with increasing demand for mobile app development as companies continue to place big bets on mobile apps to provide successful customer engagement through mobile marketing. Mobile app development industry is flourishing year on year with mobile app market mellowing from Tablets and Smartphones to the Internet of Things (IoT) and Wearable’s-with increased focus on mobile app analytics and mobile marketing.
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According to a consumer survey by Compuware, 85% of consumers prefer mobile apps over websites in mobile because apps are much easier to navigate, faster and convenient on the go. 2015 will see an increasing demand for mobile apps because of –better control of navigation, better control of data display, less chance of click-out and convenience to use them on the go unlike desktops or laptops. Most of the users who responded to the survey said that –mobile apps give them the mobility to do things that they would otherwise traditionally have to do sitting at their desks.
A study found that on average, there are 26 mobile apps installed on an individual’s Smartphone. What does this mean for a business? This means that a business is competing with 26 other mobile apps for the attention of a person. Not to worry, as that is not a large number when compared to the competition with millions of websites online.
Mobile apps solve a problem for a customer and also for a business, it practically helps them do something on the go rather than sit at one place on their PC and solve it. For instance, a sales representative of a company can use the mobile app on his phone to perform in-store stock takes or submit orders or an individual can use the mobile app to book a table at a nearby restaurant.
How mobile apps are revolutionizing businesses?
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Mobile Apps help in effective Customer Engagement
Regardless of the fact that the business sells flowers online or offer
s spa and salon services, customers need an effective medium to reach the businesses. The good thing about mobile marketing is that it provides businesses a prospective potential to engage with customers in real-time through location and their complete profile information. If businesses use this information effectively then they can probably convert those engaging customers into revenue generators through mobile app marketing.
A good example for customer engagement is the Kraft’s iFood Assistant which provides approximately 2000 recipes by using Kraft products with various coupons, deals and shopping lists to provide benefits to shoppers. This mobile app has social media sharing capabilities that lets customers share their most liked or favorite recipes with their friends on social networks.
Mobile Apps ease Customer Relationships
Mobile apps help companies communicate directly with their clients with add-on values at every stage of the business process. There is huge potential for project management on-the fly as management can track the milestones of a project and ease employee communications regardless of the fact wherever they are. The company can also leverage customer experience by providing sales catalogues for product ordering or viewing.
Mobile Apps help businesses provide geo-targeted Push Notifications to Consumers
Mobile app technology has become serendipitous and autonomous as mobile apps provide users with the information about the world around them on the go automatically through push notifications. A business can use geo-targeted push notifications in various ways-
1.The mobile app of a restaurant can boost its loyalty by sending special push notifications to its customers when they pass by the neighborhood to remind them that they had not been there since quite some time after their last visit.
2.The mobile app of a retail store can send push notifications about the sale on umbrellas whenever there is weather alert department predicts about rain soon in the nearby locality of the store.
Mobile Apps help businesses create virtual office for employees
If you are at the coffee shop or at the nearest beauty spa, work can be done on the go if your company has a mobile app. For instance, if an employee has to provide feedback on documents frequently then the mobile app serves as a quick response medium even when he or she is not around his computer. Mobile apps provide easy access to information making work days more productive and interactive for employees. The virtual office space on mobile app of a business can contain provide access to document sharing, CRM software, time tracking, project management software and more.
Mobile Apps help businesses provide better customer service and support
Mobile applications make it easier for users to contact the customer support through various tools whilst availing the products and services of a company. A good example for this is the Mobile PC deposit app developed by Digital Federal Credit Union in Marlborough. This mobile app allows members to deposit a cheque using their Smartphone thereby making customers’ lives easier and adds value to Digital Federal Credit Union’s existing services.
Mobile Apps help small businesses compete in the market
Customer demands continue to increase exponentially. A business must develop novel ways to outperform the services they provide much before their competitors realize the importance of customer demands.
The mobile app market for small businesses is still rare; this is the right time for small businesses to stay ahead of their competitors by launching a mobile app to promote their businesses.
Indian Prime Minister Narendra Modi recently launched “Narendra Modi Mobile App” that helps users to connect with the PM by sharing suggestions and novel ideas. The mobile app also gives latest thoughts from the PM and engages the citizens of the nation through small tasks. This is a great political move to engage the millennial and an excellent strategy to collect data which can be leveraged for future sentiment analysis. With various nations across the world going mobile, it is time for businesses in various industrial sectors to pace up with mobile app trends.
Businesses that sell products or services online must consider investing in mobile app marketing as a worthy quest. There are several businesses across various vertical industries- e-Commerce, Gaming, Sports, Finance, Food, Travel, and Telecom who are extending their offerings through a mobile app to capture a big share in the market. Mobile app marketing might not directly influence the financial return of a business but can bring in various benefits like better customer service or increased loyalty.
Businesses ought to think of various creative ways to capture the attention of existing and potential customers by enhancing their offerings through mobile apps and tantalizing users to buy the products or services so that businesses can reap benefits.
In an era of “wanting now, buying now”, it is important for business to make their products and services available through a mobile app across different platforms.
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