Data Scientist, CRM and Marketing

Company Name: Brooks Brothers
Location: New York, NYC
Date Posted: 26th Jun, 2017
  • Manage and execute the process of design and delivery of CRM analytics projects:
    • Develop customer segment-based metrics, goals and measurement as for customer lifecycle marketing programs
    • Design and conduct testing recommendation to measure impact of CRM and marketing programs
    • Create and manage standard post-campaign analysis reports/insights, custom store level reports and dashboards
  • Lead or collaborate with external resources to develop, interpret, implement and support various types of statistical modeling such as:
  • Customer segmentation and profiling and proactive behavior evaluation for target audiences
  • Propensity models for churn, retention, growth, product, offer and/or acquisition
  • Predictive modeling for best messaging, campaign response and lift
  • Access and analyze customer (transactional/time-series) data for on-going and ad-hoc analyses
  • Develop and update customer lifetime value model and scores
  • Maintain an active role in CRM database system, data quality and integrity and any related IT development project which engages the customer
  • Identify opportunities to improve analytical approaches and tools
  • Support CRM Manager, Sr. Manager, Credit and Loyalty and CIS Manager with cross-channel direct marketing campaigns and audience identification and selection
  • Identify opportunities to automate analytics and modeling to streamline the process and delivery of analytics, insights and/or model scores
  • Develop and report easily consumable, visualized dashboards of customer metrics for key stakeholders and executives with actionable insight call-outs
  • Exceptional R, SAS and/or SQL skills
  • 14+ years R, SAS or SQL analytics experience with a proven track record in advanced analytics
  • 12+ years hands-on experience with CRM database systems.
  • 7+ years relevant experience in retail industries and/or comparable, consumer-driven industries
  • Expert in Excel including programming VBA Macros
  • Bachelor’s degree in Statistics, Finance, Marketing, Economics or related business degree; Masters preferred
  • Strong communication, critical thinking and project management skills
  • Recognized for analytical rigor and ability to identify actionable insights from ambiguous and sometimes limited information
  • Demonstrated ability to manage multiple complex analyses and relationships
  • Ability to develop effective communication, including presentation decks, frameworks and reports
  • Understanding of statistical analysis methods
  • Must be organized, detail oriented, flexible, and able to prioritize multiple projects with short deadlines