Expedia Hotel Recommendations Data Science Project

Expedia Hotel Recommendations Data Science Project

In this data science project, you will contextualize customer data and predict the likelihood a customer will stay at 100 different hotel groups.

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What will you learn

Approach to the problem statement
Data Exploration
Handling missing values
Creating heat maps
Data exploration Visualisations
Feature engineering
Visualising the engineered features
Data Cleaning
Baseline accuracy
Implementation using random forests
Implementation using Naive Bayes
Implementation using Logistic regression
Implementation using KNN
Hyperparameter tuning
Comparison of algorithms
How to approach & solutionize a problem statement

Project Description

Planning your dream vacation, or even a weekend escape, can be an overwhelming affair. With hundreds, even thousands, of hotels to choose from at every destination, it's difficult to know which will suit your personal preferences. Should you go with an old standby with those pillow mints you like, or risk a new hotel with a trendy pool bar? 

expedia icon

Expedia wants to take the proverbial rabbit hole out of hotel search by providing personalized hotel recommendations to their users. This is no small task for a site with hundreds of millions of visitors every month!

Currently, Expedia uses search parameters to adjust their hotel recommendations, but there aren't enough customer specific data to personalize them for each user. In this competition, Expedia is challenging you to contextualize customer data and predict the likelihood a user will stay at 100 different hotel groups.

Data Description:

Expedia has provided you logs of customer behavior. These include what customers searched for, how they interacted with search results (click/book), whether or not the search result was a travel package. The data in this project is a random selection from Expedia and is not representative of the overall statistics.

Expedia is interested in predicting which hotel group a user is going to book. Expedia has in-house algorithms to form hotel clusters, where similar hotels for a search (based on historical price, customer star ratings, geographical locations relative to city center, etc) are grouped together. These hotel clusters serve as good identifiers to which types of hotels people are going to book, while avoiding outliers such as new hotels that don't have historical data.

Your goal of this project is to predict the booking outcome (hotel cluster) for a user event, based on their search and other attributes associated with that user event.

The train and test datasets are split based on time: training data from 2013 and 2014, while test data are from 2015. Training data includes all the users in the logs, including both click events and booking events. Test data only includes booking events.

destinations.csv data consists of features extracted from hotel reviews text.

Note that some srch_destination_id's in the train/test files don't exist in the destinations.csv file. This is because some hotels are new and don't have enough features in the latent space. Your algorithm should be able to handle this missing information.

Field Description:

train/test.csv
Column name Description Data type
date_time Timestamp string
site_name ID of the Expedia point of sale (i.e. Expedia.com, Expedia.co.uk, Expedia.co.jp, ...) int
posa_continent ID of continent associated with site_name int
user_location_country The ID of the country the customer is located int
user_location_region The ID of the region the customer is located int
user_location_city The ID of the city the customer is located int
orig_destination_distance Physical distance between a hotel and a customer at the time of search. A null means the distance could not be calculated double
user_id ID of user int
is_mobile 1 when a user connected from a mobile device, 0 otherwise tinyint
is_package 1 if the click/booking was generated as a part of a package (i.e. combined with a flight), 0 otherwise int
channel ID of a marketing channel int
srch_ci Checkin date string
srch_co Checkout date string
srch_adults_cnt The number of adults specified in the hotel room int
srch_children_cnt The number of (extra occupancy) children specified in the hotel room int
srch_rm_cnt The number of hotel rooms specified in the search int
srch_destination_id ID of the destination where the hotel search was performed int
srch_destination_type_id Type of destination int
hotel_continent Hotel continent int
hotel_country Hotel country int
hotel_market Hotel market int
is_booking 1 if a booking, 0 if a click tinyint
cnt Numer of similar events in the context of the same user session bigint
hotel_cluster ID of a hotel cluster int

 

destinations.csv
Column name Description Data type
srch_destination_id ID of the destination where the hotel search was performed int
d1-d149 latent description of search regions double

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Curriculum For This Mini Project

Problem Statement
02m
Loading the Data
09m
Fixing Missing Values
04m
Visualizations - Heat Map
04m
Visualizations - Basic
07m
Visualizations - Advanced
08m
Feature Engineering
08m
Visualizations on Engineered Features
09m
Data Cleaning
08m
Calculating Baseline Accuracy
09m
Modelling - Random Forest
05m
Hyperparameter Tuning
16m
Modelling - Naive Bayes Logistic and KNN
07m
Comparing All Algorithms
05m
Solution and Conclusion
15m
Modular Code walk-through
06m