Data Science Project - Instacart Market Basket Analysis

Data Science Project - Instacart Market Basket Analysis

Data Science Project - Build a recommendation engine which will predict the products to be purchased by an Instacart consumer again.

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Nathan Elbert

Senior Data Scientist at Tiger Analytics

This was great. The use of Jupyter was great. Prior to learning Python I was a self taught SQL user with advanced skills. I hold a Bachelors in Finance and have 5 years of business experience.. I... Read More

Mike Vogt

Information Architect at Bank of America

I have had a very positive experience. The platform is very rich in resources, and the expert was thoroughly knowledgeable on the subject matter - real world hands-on experience. I wish I had this... Read More

What will you learn

Understanding the problem statement
Importing a training dataset and testing from AWS
Installing necessary libraries and understanding its use
Standard MBA or Market basket analysis
Using a predictive model to estimate the demand for a particular product
Product recommendation engine using collaborative filtering
Merging the relevant CSV files
Applying the minimum support criteria to identify most frequent item set
Eclat algorithm and Apriori algorithm
Visualizing the target variable with variation in time
Converting the variables to suitable datatypes
Visualization of a time series
Visualization using ggplot
Convert the available information to a transactional dataset
Converting the rules into a data frame
Sorting the values before recommending it to the company

Project Description

Whether you shop from meticulously planned grocery lists or let whimsy guide your grazing, our unique food rituals define who we are. Instacart, a grocery ordering and delivery app aim to make it easy to fill your refrigerator and pantry with your personal favorites and staples when you need them. After selecting products through the Instacart app, personal shoppers review your order and do the in-store shopping and delivery for you.

Instacart’s data science team plays a big part in providing this delightful shopping experience. Currently, they use transactional data to develop models that predict which products a user will buy again, try for the first time, or add to their cart next during a session. Recently, Instacart open-sourced this data - see their blog post on 3 Million Instacart Orders, Open Sourced.

In this data science project, we are going to use this anonymized data on customer orders over time to predict which previously purchased products will be in a user’s next order.

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Curriculum For This Mini Project

Problem Statement Overview
05m
Import Libraries
06m
Market Basket Analysis
04m
Transaction Set
01m
Association Rules
08m
Steps for creating Association Rules
02m
Read the Data Set files
06m
Explore the Data Set
01m
Which day receives most orders?
14m
Which department is purchased most?
12m
Exploratory Data Analysis
08m
Recoding the variables
04m
Graphs
07m
Prior Orders Placed
01m
Number of Items ordered
04m
Association Rule Mining
18m
Apriori Algorithm
02m
Creating Association Rules
09m
Product Recommendations
09m
Convert Rule to DataFrame
09m
Remove Redundant Rules
06m
Conclusion
00m