Ready to make a down payment on your first house? Or looking to leverage the equity in the home you have? To support needs for a range of financial decisions, Santander Bank offers a lending hand to their customers through personalized product recommendations
Under their current system, a small number of Santander’s customers receive many recommendations while many others rarely see any resulting in an uneven customer experience. In this machine learning project in Python, Santander is challenging to predict which products their existing customers will use in the next month based on their past behavior and that of similar customers.
With a more effective recommendation system in place, Santander can better meet the individual needs of all customers and ensure their satisfaction no matter where they are in life.