This depends on a few factors -
Jun 24 2013 10:43 AM
1) Are you investing in a public mature company or a private startup company.
2) Risk profile of the investor.
If you are investing in a public company then at a high level investors focus on profitability and free cash flow - to understand how strong the fundamentals are. They also look at revenue growth rate - to understand what is the future potential of the company. Many professional investors/fund managers dive into more detail and examine the companies financial statements to understand hidden expenses, future sales contracts, future potential of the industry, competition etc.
If you are investing in a private startup then the focus is more on the product and revenue growth. Startups are still too early to show profits.