when we need to buy shares of facebook why we won't compare it with yahoo, why we are comparing it with google as it is of high worth than yahoo

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You will definitely compare facebook shares with yahoo as well. The market cap of the company seldom matters. Yahoo is a $20billion+ company and hence a fair comparable.

But if Yahoo was $500 million company then maybe you wont include it, because the scale of their operations might be too small then

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