Cost of customer acquisition

Tina

Significance of Cost of customer acquisition?

Nov 29 2013 03:56 PM

2 Answer(s)

Binny

CAC is a very important measure that determines how quickly a company can scale.

As long as CAC is less than lifetime value of the customer then the company can spend virtually endless marketing $ to acquire customers.

The CAC is very commonly used in the tech industry specifically ecommerce and saas kind of business.

Dec 07 2013 12:06 AM

prudence4us

To know the impact on company's profitability and for future financial projections

Dec 17 2013 04:16 PM

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