Cost of customer acquisition


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Significance of Cost of customer acquisition?

2 Answer(s)


0

CAC is a very important measure that determines how quickly a company can scale.

As long as CAC is less than lifetime value of the customer then the company can spend virtually endless marketing $ to acquire customers.

The CAC is very commonly used in the tech industry specifically ecommerce and saas kind of business.

0

To know the impact on company's profitability and for future financial projections