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Auto cleansing in Unlimited?

In Unlimited edition it offers auto data cleansing....what does it mean and what is exactly included?

2 Answer(s)


That means redundant and duplicate data for Lead, contacts and accounts etc will be cleansed automatically.This is basically done for salesforce CRM where salesforce match their data against data.com(which is their application) to clean the data


So only on their app but now on like say a company's custom app? or a company's cusom objects like say "Product_Names" in my company.

Typically this kind of things do happen in a company in their apps all the time. Will the SFDC developer do this or does the admin do this or as you said the techno functional do these?

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