Scale means growing a business to be a HUGE business. It is the difference between having 1 Dominos outlet versus having 1,000 Dominos outlets. At scale when you have 1,000 outlets you are buying everything is bulk and initial investments on infrastructure are spread out over these 1,000 stores. Therefore since revenue increases at a faster rate than expense, profits increase. Is that clear?
Dec 10 2012 12:27 PM