How is the market value of a company calculated?

How are the value of Intagfible assets calcualted and by whom are they calculated? e.g. The Sea Vie, The loyal customer base of the gym, the the 'Dominoes' brand?

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There is no separate valuation done for the brand, loyal customer base etc. All those are supposed to be reflected in the revenue and profits.

If the company has a great brand, then marketing expense should be low since word of mouth publicity will be high. If it has a loyal customer base, then the repeat revenue will be high. All these intangible factors will be manifested in the stock price.

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