How is the market value of a company calculated?



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How are the value of Intagfible assets calcualted and by whom are they calculated? e.g. The Sea Vie, The loyal customer base of the gym, the the 'Dominoes' brand?

1 Answer(s)


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There is no separate valuation done for the brand, loyal customer base etc. All those are supposed to be reflected in the revenue and profits.

If the company has a great brand, then marketing expense should be low since word of mouth publicity will be high. If it has a loyal customer base, then the repeat revenue will be high. All these intangible factors will be manifested in the stock price.