Explain the features of Amazon Simple Email Service

In this recipe, we will learn about Amazon Simple Email Service We will also learn about the features of Amazon Simple Email Service.

Recipe Objective - Explain the features of Amazon Simple Email Service?

The Amazon Simple Email Service or Amazon SES is widely used and is defined as the pay-per-use service which allows users to build in email functionality into an application that they are running on Amazon Web Services. Amazon Simple Email Service or Amazon SES is also defined as a cost-effective and scalable email service which enables developers around the world to send mail from within any application. Amazon SES offers the mailbox simulator which tests how developer's application will further handle different possible email-sending situations, like the hard bounce, an out-of-office auto-response, a complaint or a successful email acceptance as these test messages are received by Amazon Simple Email Service(SES) and not the actual email recipients, bounce and complaint rates aren’t affected. Also, Another use for the simulator is to find out the developer's system’s maximum throughput without using up their daily sending quota. Developers can also configure the Amazon SES quickly to support several email use cases, including the transactional, marketing, or mass email communications. Amazon SES offers flexible IP deployment and the email authentication options to further help drive the higher deliverability and protect the sender's reputation while sending analytics measure the impact of each email. Developers can send email securely, globally, and further at scale with Amazon Simple Email Service. Developers can use the Amazon SES if they are an Amazon EC2 user and requires an email-sending service. Further, Email capabilities can be added to any application running on an EC2 instance and also users are eligible for the Free Usage Tier if they send emails directly from the Amazon EC2 instance or through the AWS Elastic Beanstalk. Amazon SES is also used for automated messages to the customers about product order status, sending invitations or announcements, error alerts, or developers can tie it into their existing business email server to further handle the outbound company emails.

Benefits of Amazon Simple Email Service

  • The Amazon Simple Email Service(SES) helps in configuring the email sending in minutes. Amazon SES also supports the email receiving, enabling developers to interact with their customers at scale. Regardless of the use case or sending volume, users only pay for what they use with Amazon SES and thus Amazon SES integrate quickly. Amazon SES uses the reputation dashboard which includes the account performance insights and an anti-spam feedback that maximize user's deliverability and provide flexible deployment options to users which range from shared, dedicated, and customer-owned IPs which helps users influence their sending reputation. Also, Amazon SES has relationships with experts like M3AAWG to improve delivery to user's customers through the industry best practices and thus optimize user's deliverability. Amazon SES also provides authentication options such as the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) which confirms the user's right to send on behalf of the user's domain. Also, Virtual private cloud (VPC) support makes sending an email process from any application secure. Amazon SES is globally available with the HIPAA eligibility, in-region compliance (C5, IRAP) and with the global certifications (Fed-Ramp, ISO, GDPR) and thus it scales securely. Amazon SES also provides email sending statistics, including the email deliveries, bounces, and feedback loop results, and help users to measure the effectiveness of each email outreach. Also, Additional insights like email open or click-through rates measure how engaged user's customers are in the email communications and thus it sends messages efficiently.

System Requirements

  • Any Operating System(Mac, Windows, Linux)

This recipe explains Amazon Simple Email Service and Features of Amazon Simple Email Service.

Features of Amazon Simple Email Service

  • It provides Flexible Deployment Options to users/li>

    Amazon Simple Email Service(SES) sends emails from IP addresses which are shared with other Amazon SES customers. The Shared addresses are a great option for many customers who want to start sending immediately with established IPs and further are included in the base Amazon SES pricing, and their reputations are carefully monitored to ensure high deliverability. Users can lease the dedicated IP addresses to use with an Amazon SES account. Users can also use the dedicated IP pools feature to create pools of those IP addresses. Also, Customers can either send all the traffic from these dedicated IPs or use the configuration sets to align specific use cases to specific IPs. Amazon SES supports Bring Your Own IP (BYOIP) feature. This feature lets users use a range of IP addresses that they already own to send an email with Amazon SES and this makes leveraging current investments and migrating from other email service providers easy.

  • It provides Sender Identity Management and Security
  • Amazon Simple Email Service(SES) supports all the industry-standard authentication mechanisms, including the Domain Keys Identified Mail (DKIM), Sender Policy Framework (SPF), and the Domain-based Message Authentication, Reporting and Conformance (DMARC). Also, when an internet service provider (ISP) receives an email, it is further checked to see if it is authenticated before attempting to deliver it to the recipient. So, authentication demonstrates to the internet service provider(ISP) that users own the email address they are sending from. Also, amazon SES enables customers to connect an Amazon SES SMTP endpoint to the virtual private cloud (VPC) through a Virtual Private Cloud(VPC) endpoint powered by the AWS PrivateLink. So, Customers can access the Amazon SES SMTP endpoint securely without further requiring an Internet Gateway in a Virtual Private Cloud(VPC) with this feature.

  • It sends Statistics
  • Using Amazon Simple Email Service, users can monitor their email sending activity, helping users fine-tune their email sending strategy. Also, Amazon SES can further capture information about the entire email response funnel, including the numbers of sends, deliveries, opens, bounces, clicks, complaints, and rejections and this data is shared by default in the Sending Statistics report in the Amazon SES console. Users use the Global suppression list to remove bounced emails from their sending list, or configure their own account-level suppression list. So, Sending data can be stored in an Amazon S3 bucket or an Amazon Redshift database, sent to the Amazon SNS for real-time notifications, or analyzed using the Amazon Kinesis Analytics.

  • It provides Reputation Dashboard
  • Amazon Simple Email Service(SES) console includes the reputation dashboard that users can use to track issues that could impact the delivery of users' emails. This dashboard tracks the overall bounce and feedback loops for their account, and can further inform users when other deliverability-impacting events occur, such as the spam trap hits, references to blocked domains in their emails, and reports from reputable anti-spam organizations. So, Amazon SES automatically publishes the complaint and bounce metrics from this dashboard to Amazon CloudWatch. Users can use Amazon CloudWatch to create alarms that notify users when users bounce or complaint rates reach certain thresholds. Users can take immediate action on issues that could impact their sender's reputation with this information.

  • It provides Deliverability Dashboard
  • Amazon Simple Email Service(SES) provides a Deliverability Dashboard (via the SES API v2) which helps users understand and remediate issues that could impact the delivery of their emails, such as the suboptimal email content, and attempting to email users who have unsubscribed or bounced in past.

  • It provides Email Receiving
  • Amazon Simple Email Service(SES) provides users to have a complete control over which emails they accept, and what to do with them after they receive them. Also, users can accept or reject mail based on the email address, IP address, or domain of the sender. Once Amazon SES has accepted the email, users can store it in an Amazon S3 bucket, execute custom code using an AWS Lambda function, or publish notifications to the Amazon SNS.

  • It provides Mailbox Simulator
  • Amazon Simple Email Service(SES) simulator makes it easy to test how users' application handles certain scenarios, such as the bounces or complaints, without impacting their sender reputation. Also, using the mailbox simulator is as easy as sending a test email to a specific address. Users can use the mailbox simulator to simulate successful deliveries, hard bounces, out-of-office responses or the feedback.

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