Introduction to Amazon Simple Email Service and its use cases

In this recipe, we will learn about Amazon Simple Email Service. We will also learn about the use cases of Amazon Simple Email Service.

Recipe Objective - Introduction to Amazon Simple Email Service and its use cases?

The Amazon Simple Email Service or Amazon SES is widely used and is defined as the pay-per-use service which allows users to build in email functionality into an application that they are running on Amazon Web Services. Amazon Simple Email Service or Amazon SES is also defined as a cost-effective and scalable email service which enables developers around the world to send mail from within any application. Amazon SES offers the mailbox simulator which tests how developer's application will further handle different possible email-sending situations, like the hard bounce, an out-of-office auto-response, a complaint or a successful email acceptance as these test messages are received by Amazon Simple Email Service(SES) and not the actual email recipients, bounce and complaint rates aren’t affected. Also, Another use for the simulator is to find out the developer's system’s maximum throughput without using up their daily sending quota. Developers can also configure the Amazon SES quickly to support several email use cases, including the transactional, marketing, or mass email communications. Amazon SES offers flexible IP deployment and email authentication options to further help drive the higher deliverability and protect the sender's reputation while sending analytics measure the impact of each email. Developers can send email securely, globally, and further at scale with Amazon Simple Email Service. Developers can use the Amazon SES if they are an Amazon EC2 user and requires an email-sending service. Further, Email capabilities can be added to any application running on an EC2 instance and also users are eligible for the Free Usage Tier if they send emails directly from the Amazon EC2 instance or through the AWS Elastic Beanstalk. Amazon SES is also used for automated messages to the customers about product order status, sending invitations or announcements, error alerts, or developers can tie it into their existing business email server to further handle the outbound company emails.

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Benefits of Amazon Simple Email Service

  • The Amazon Simple Email Service(SES) helps in configuring the email sending in minutes. Amazon SES also supports the email receiving, enabling developers to interact with their customers at scale. Regardless of a use case or sending volume, users only pay for what they use with Amazon SES and thus Amazon SES integrate quickly. Amazon SES uses the reputation dashboard which includes the account performance insights and an anti-spam feedback that maximize user's deliverability and provide flexible deployment options to users which range from shared, dedicated, and customer-owned IPs which helps users influence their sending reputation. Also, Amazon SES has relationships with experts like M3AAWG to improve delivery to users' customers through the industry best practices and thus optimize users' deliverability. Amazon SES also provides authentication options such as the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) which confirms users' right to send on behalf of the user's domain. Also, Virtual private cloud (VPC) support makes sending an email process from any application secure. Amazon SES is globally available with the HIPAA eligibility, in-region compliance (C5, IRAP) and with the global certifications (Fed-Ramp, ISO, GDPR) and thus it scales securely. Amazon SES also provides email sending statistics, including the email deliveries, bounces, and feedback loop results, and help users to measure the effectiveness of each email outreach. Also, Additional insights like email open or click-through rates measure how engaged users' customers are in the email communications and thus it sends messages efficiently.

System Requirements

  • Any Operating System(Mac, Windows, Linux)

This recipe explains Amazon Simple Email Service and uses cases of Amazon Simple Email Service.

Use cases of Amazon Simple Email Service

    • It provides Marketing emails

Amazon Simple Email Service(SES) helps in promoting users' products and services such as special offers and newsletters, with further customized content and email templates. Amazon SES helps in reaching a wider audience globally.

    • It provides Bulk email communication

Amazon Simple Email Service(SES) provides the service of sending bulk communications, including notifications and announcements, to large communities and tracking results using the configuration sets. This helps in interacting with users around the world.

    • It sends Transactional emails

Using Amazon Simple Email Service, users can send trigger-based communications and immediate from their application to customers, such as the purchase confirmations or password resets. This helps users send emails globally and at scale.

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I come from Northwestern University, which is ranked 9th in the US. Although the high-quality academics at school taught me all the basics I needed, obtaining practical experience was a challenge.... Read More

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